Immersive Productions and Performances | Stage 1

Let Me Be The One

The world is passing through challenging times. Yet, in moments like this we must realize our collective humanity and our power to create the change the world needs. ‘Let Me Be The One’ is a song created to inspire people around the world to harness hope, empathy and community to create the future we all want — together. Powered by the Be The One Campaign of the Humanity Lab Foundation and Warner Music, ‘Let Me Be The One’ (with the support of United Nations Brazil) features a cast of refugees, activists and change agents from all different backgrounds, cultures, ages, genders and body types in an effort to highlight the urgency for action on the SDGs and global challenges.

Performers

Iza

Iza is an international award-winning Brazilian pop-star, singer and performer. She has a global following of over 40 million people and over 1 billion YouTube views. In her personal capacity, she is committed to using her platform and voice to inspire action to end racism and injustice. She is a Brand Ambassador for the Be The One campaign, a collaboration with Humanity Lab Foundation, Warner Music and the United Nations.

Maejor

Maejor is an international award-winning American record producer, singer, songwriter. He has written and produced songs for prominent artists including Justin Beiber and many others. Maejor is a passionate activist and is committed to using his platform to inspire empathy and global engagement to end injustice. He is a Brand Ambassador for the Be The One campaign, a collaboration with Humanity Lab Foundation, Warner Music and the United Nations.


Lack of View

MY World 360° 2020 Selection
50% of Argentina’s population may lack adequate housing. Lack of View represents how society only sees what it wants and looks away from homelessness. The split screen in 360° combining two videos at the same time is a perfect technique for creating a new sense of meaning. Inequality can be reduced and poverty ended if people take action.

Created by

Sol M., Gianfranco R., Gianluca B., Marcos T., Carlos R., Ivan L., and Guido Q. in collaboration with Brian Berengard at Puerta 18, Buenos Aires, Argentina

Troost Divide

MY World 360° 2020 Selection
Around the world, where you’re born determines your opportunity. Drive across Troost Avenue in Kansas City to visually experience the difference a mile can make in Troost Divide. Here, two sides of one street have vastly different racial and income demographics, showcasing different opportunities and lives for its residents

Created by

Ian Gram, Cade Lawrence, and Tevan H., Blue Valley Center for Advanced Professional Studies, Overland Park, Kansas, USA

United Nations Global Call Out To Creatives

Recognizing the power of creativity in spreading critical public health information across languages, cultures and communities, the SDG Strategy Hub, based in the UN Office for Partnerships, issued a global call to arms to creatives everywhere to respond to the United Nations Global Call Out To Creatives.

Thousands of creators from around the world generously submitted their work to help communicate important and unifying messages that can combat the spread of COVID-19 and unite the world during this pandemic. The creative work is free to share and available in multiple creative formats and languages, available on the dedicated Content Hub on Talenthouse. Learn more about the Open Call here.

YouTube x Tribeca x UN Creative Partnership Virtual Celebration

Eight global creative agencies & Tribeca filmmakers in partnership with YouTube, the United Nations, and Tribeca Enterprises, supported by the SDG Strategy Hub, launched a pro bono ad campaign aimed at highlighting eight Sustainable Development Goals (SDGs). These eight teams from around the world were given a brief on a single Goal with the challenge of creating a compelling campaign which would resonate with local audiences using YouTube’s video ad sequencing format.

Deutsch, Los Angeles, USA – No Poverty
Grabarz & Partner, Germany – Zero Hunger
EMOTIVE, Australia – Quality Education
Dentsu, Thailand – Gender Equality
Wunderman Thompson, Brazil – Sustainable Cities and Communities
Leo Burnett, Chicago, USA – Responsible Consumption and Production
AMVBBDO, United Kingdom – Climate Action
Goodby Silverstein & Partners, San Francisco, USA – Life Below Water

September 22, 08:45
08:45 — 09:00 EST (GMT-5) (15′)

Accountability, Activism, Cities, Creativity & Culture, Data, Inequalities, Leave No One Behind, People, Youth

COVID Response Stamps Solidarity, GlobalGoals | Quality Education, Lack of View, Let Me Be The One, Troost Divide, You Clap For Me Now

WATCH

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