Breakout session | Stage 1

Host: B Lab

For over a decade, B Corps have pioneered a better way of doing business and, in doing so, provided a proof-of concept that a stakeholder-centric global economy is possible. These business leaders, like all of us, now find themselves asking what it means to deliver for a better world in the context of an unprecedented global crisis that has highlighted our interdependence and the urgency in collaborating for the 2030 Agenda. In this session, hear from a diverse set of leaders from the B Corp movement as they discuss responsible consumption and production from the perspectives of entrepreneurs, academics, and executives. Leaders will invite all businesses around the globe to do their part using the SDG Action Manager, and all citizens to choose companies that, like B Corps, are using their business as a force for the good.



Charmian Love
Social Entrepreneur in Residence at the Skoll Centre for Social Entrepreneurship

Charmian believes in the power of business as a force for good. She is the Co-Founder and Chair of B Lab UK and Entrepreneur in Residence at the Skoll Centre for Social Entrepreneurship at Saïd Business School, University of Oxford. Her areas of focus include the rise of profit and purpose business models, regenerative and circular economic systems, and mobilizing a ‘Movement of Movements’.

Etta Madete
Architectural Designer, BuildX Studio
Etta Madete is an architectural designer at BuildX Studio, lecturer(TF) at the University of Nairobi and an Aspen 2020 fellow In both capacities she practices, teaches, and does research on architectural design innovation that brings sustainable economic, social and environmental development to Kenya and beyond. Most recently she was a panelist at the 18th International Conference on Non-Conventional Materials and the lead researcher for the East Africa section of the 2020 exhibition with Rem Koolhaas, OMA, Harvard GSD happening at the Guggenheim museum in New York on the countryside.
Jasmine Crowe
Founder & CEO, Goodr

Jasmine Crowe is an award-winning social entrepreneur and the founder and CEO of Goodr, a sustainable waste management company that leverages technology to combat hunger and reduce food waste. Goodr has redirected over five million pounds of surplus food from restaurants, event centers, airports, and businesses to millions of people who are food insecure. Since March of 2020, Goodr is responsible for providing over two million meals to people in need.

Marcelo Behar
Vice-President for Sustainability & Group Affairs, Natura & Co

Marcelo Behar is a sociologist and a lawyer graduated at University of São Paulo, in Brazil. He worked in NGOs and as a journalist on Foreign Politics at Folha de São Paulo, and served the Brazilian government in the Justice and Strategic Affairs Ministries. An executive since 2009, he worked in infrastructure and joined Natura in 2013. He is currently the VP of Sustainability and Group Affairs for Natura &Co, the global beauty group that comprises Avon, Natura, The Body Shop and Aesop, and is committed to address the climate crises, protect the Amazon, defend Human Rights and embrace circularity, all by 2030.

Laura Velez Villa
Manager for SDG Program and Partnerships, B Lab

Laura Vélez Villa leads B Lab's effort to drive business action on the Sustainable Development Goals. She joined B Lab's Strategic Growth team in 2016, after serving as Executive Director of B Lab's partner in Colombia, Sistema B, since 2014. Prior to B Lab, Laura led Endeavor Chile's Search and Selection team, supporting high-growth entrepreneurs across the country. Before that, she served as a Research Associate at Harvard Business School, with a dual focus on non-market strategies and corporate sustainability. She graduated magna cum laude at Brandeis University in 2011 with a BA in Economics and International and Global Studies.

September 23, 11:45
11:45 — 12:30EST(GMT-4) (45′)

Accountability, Climate, Creativity & Culture, Environment, Planet

| Host: B Lab |, Charmian Love (Skoll Centre for Social Entrepreneurship), Etta Madete (BuildX Studio), Jasmine Crowe (Goodr), Laura Velez Villa (B Lab), Marcelo Behar (Natura & Co)