In September 2022, Patagonia’s CEO and Founder Yvon Chouinard “gave away his business.” He transferred 100% ownership of the company – donating all future profits to help fight climate change. His rationale was simple yet bold — “Instead of extracting value from nature and transforming it into wealth, we are using the wealth Patagonia creates to protect the source.”
In this session, our moderator sits down with Greg Curtis, Executive Director of Holdfast Collective (Patagonia’s new non-profit shareholder) to explore the motivations behind Patagonia’s move to redirect the company’s profits towards environmental preservation, and how this shift reflects a wider web of businesses taking responsibility for their impact on people and planet.
